100 Merek yang paling berpengaruh di dunia


2008 RankBrandCountry of OriginSector2008 Brand Value ($m)
1Coca-ColaUnited StatesBeverages66,667
2IBMUnited StatesComputer Services59,031
3MicrosoftUnited StatesComputer Software59,007
4GEUnited StatesDiversified53,086
5NokiaFinlandConsumer Electronics35,942
6ToyotaJapanAutomotive34,050
7IntelUnited StatesComputer Hardware31,261
8McDonald'sUnited StatesRestaurants31,049
9DisneyUnited StatesMedia29,251
10GoogleUnited StatesInternet Services25,590
11MercedesGermanyAutomotive25,577
12Hewlett-PackardUnited StatesComputer Hardware23,509
13BMWGermanyAutomotive23,298
14GilletteUnited StatesPersonal Care22,689
15AmericanUnited StatesFinancial Services21,940
16LouisFranceLuxury21,602
17CiscoUnited StatesComputer Services21,306
18MarlboroUnited StatesTobacco21,300
19CitiUnited StatesFinancial Services20,174
20HondaJapanAutomotive19,079
21SamsungRepublic of KoreaConsumer Electronics17,689
22HSwedenApparel13,840
23OracleUnited StatesComputer Software13,831
24AppleUnited StatesComputer Hardware13,724
25SonyJapanConsumer Electronics13,583
26PepsiUnited StatesBeverages13,249
27HSBCUnited KingdomFinancial Services13,143
28NescafeSwitzerlandBeverages13,056
29NikeUnited StatesSporting Goods12,672
30UPSUnited StatesTransportation12,621
31SAPGermanyComputer Software12,228
32DellUnited StatesComputer Hardware11,695
33BudweiserUnited StatesAlcohol11,438
34MerrillUnited StatesFinancial Services11,399
35IkeaSwedenHome Furnishings10,913
36CanonJapanComputer Hardware10,876
37J.P.United StatesFinancial Services10,773
38GoldmanUnited StatesFinancial Services10,331
39Kellogg'sUnited StatesFood9,710
40NintendoJapanConsumer Electronics8,772
41UBSSwitzerlandFinancial Services8,740
42MorganUnited StatesFinancial Services8,696
43PhilipsNetherlandsDiversified8,325
44ThomsonCanadaMedia8,313
45GucciItalyLuxury8,254
46eBayUnited StatesInternet Services7,991
47AccentureUnited StatesComputer Services7,948
48SiemensGermanyDiversified7,943
49FordUnited StatesAutomotive7,896
50Harley-DavidsonUnited StatesAutomotive7,609
51L'OrealFrancePersonal Care7,508
52MTVUnited StatesMedia7,193
53VolkswagenGermanyAutomotive7,047
54AIGUnited StatesFinancial Services7,022
55AXAFranceFinancial Services7,001
56HeinzUnited StatesFood6,646
57ColgateUnited StatesPersonal Care6,437
58amazon.comUnited StatesInternet Services6,434
59XeroxUnited StatesComputer Hardware6,393
60ChanelFranceLuxury6,355
61Wrigley'sUnited StatesFood6,105
62ZaraSpainApparel5,955
63NestleSwitzerlandFood5,592
64KFCUnited StatesRestaurants5,582
65Yahoo!United StatesInternet Services5,496
66DanoneFranceFood5,408
67AudiGermanyAutomotive5,407
68CaterpillarUnited StatesDiversified5,288
69AvonUnited StatesPersonal Care5,264
70adidasGermanySporting Goods5,072
71RolexSwitzerlandLuxury4,956
72HyundaiRepublic of KoreaAutomotive4,846
73BlackBerryCanadaConsumer Electronics4,802
74KleenexUnited StatesPersonal Care4,636
75PorscheGermanyAutomotive4,603
76HermesFranceLuxury4,575
77GapUnited StatesApparel4,357
78PanasonicJapanConsumer Electronics4,281
79CartierSwitzerlandLuxury4,236
80TiffanyUnited StatesLuxury4,208
81PizzaUnited StatesRestaurants4,097
82AllianzGermanyFinancial Services4,033
83MoetFranceAlcohol3,951
84BPUnited KingdomEnergy3,911
85StarbucksUnited StatesRestaurants3,879
86INGNetherlandsFinancial Services3,768
87MotorolaUnited StatesConsumer Electronics3,721
88DuracellUnited StatesConsumer Electronics3,682
89SmirnoffUnited KingdomAlcohol3,590
90LexusJapanAutomotive3,588
91PradaItalyLuxury3,585
92JohnsonUnited StatesPersonal Care3,582
93FerrariItalyAutomotive3,527
94ArmaniItalyLuxury3,526
95HennessyFranceAlcohol3,513
96MarriottUnited StatesHospitality3,502
97ShellNetherlandsEnergy3,471
98NiveaGermanyPersonal Care3,401
99FedExUnited StatesTransportation3,359
100VisaUnited StatesFinancial Services3,338






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